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Glam Cheltenham 2025 revellers including Georgia Toffolo & Zara Tindall pulled out fashion stops on day one of racing

Plus, why tomorrow is no longer known as Ladies Day

CHELTENHAM Festival is back with a bang, and racegoers have pulled out all the fashion stops for the event.

Royalty and A-listers alike have dressed to the nines to kickstart the iconic festival, with Zara Tindall and newly married Georgia ‘Toff’ Toffolo leading the fashion pack.

Georgia Toffolo at the Cheltenham Festival.
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Georgia 'Toff' Toffolo opted for a bridal white style in a two-piece Delia Wade set, following her recent weddingCredit: i-Images
Princess Anne at the Cheltenham Festival.
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Racing fan Zara Tindall looked chic in a navy Fairfax & Favor coat and dress, with a yellow fascinator adding a pop of colourCredit: James Whatling
Woman in tweed coat and skirt at the Cheltenham Festival.
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One glam gusted rocked the tweed look in a mini skirt and matching blazerCredit: i-Images
Jade Holland Cooper at the Cheltenham Festival.
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British fashion designer Jade Holland Cooper stunned in a three-piece tweed ensemble from her brandCredit: PA
Woman in floral pantsuit at a horse race.
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One guest went bold with a floral two piece with mustard-coloured accessoriesCredit: PA
Racegoer Katie Young at the Cheltenham Racing Festival.
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One racegoer was impeccably dressed for her day out at the racesCredit: Sportsfile
Woman in white jumpsuit and purple plaid coat at a horse race.
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The headpieces at Cheltenham have so far not disappointed this yearCredit: PA
Racegoers at the Cheltenham Festival.
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A group of glam racegoers have donned stylish tweed and suit ensembles for the festivalCredit: i-Images
Woman in stylish outfit at Cheltenham Festival.
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Guests have opted for an array of eye-catching headpieces for the occasionCredit: i-Images
Woman in pink pants and a pink fur vest at the Cheltenham Festival.
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One bold guest opted for a hot pink look with a black, netted fascinatorCredit: i-Images

Around 250,000 Cheltenham fans are expected to flock to the famous Gloucestershire racecourse for the four-day racing event.

While many opted for their chicest tweed ensembles, others have opted to spice their look up with feather-adorned fascinators and daring heels. 

As well as sipping champagne and watching the horses, there has also been the chance for attendees to celeb-spot too.

Princess Anne’s daughter Zara, 43, looked smart in a navy and , with a bright yellow headpiece stealing the show. 

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This followed the royal mum-of-three being named as an official ambassador for the .

Meanwhile, Toff looked bridal in a white tweed two-piece from Delia Wade and patent leather boots from Yves Saint Laurent.

Earlier this month, TV beauty Georgia and Brewdog founder James Watt secretly tied the knot in Aberdeenshire with guests receiving just 48 hours' notice. 

Last year saw a change to the historic Ladies Day - which is taking place tomorrow - with the day being rebranded as Style Wednesday.

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While the day typically saw guests, celebrities and royalty alike show off their high fashion ensembles, the event is now open to both men and women.

The Cheltenham awards panel now features a 'slow fashion' awards ceremony, which includes vintage outfits, or those put together from charity shops or online resellers.

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Famous meet

Nestled in the heart of the Cotswolds, Cheltenham racecourse has hosted racing since 1815 and is one of the highlights in the racing calendar.

This year the Cheltenham Festival started on Tuesday March 11 and will run until Friday March 14.

Today is known as the Champion Day with Unibet Champion Hurdle as the main race.

Following Style Wednesday, St Patrick's Day is the focus for the third day, and Gold Cup Day is on Friday and will see The Boodles Cheltenham Gold Cup take place.

Woman in floral dress at a horse race.
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This attendee opted for a bold floral theme and matching pillbox hat for her Cheltenham attireCredit: PA
Woman in red coat and hat at a horse race.
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One woman painted the town red in a bold coat and even bolder feather headpieceCredit: PA
Two women at a horse race.
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Two stylish racegoers beamed as they arrived for the start of the racingCredit: PA
Couple in matching brown suits walking at a horse race.
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A couple matched in beige tweed looked Cheltenham ready as they arrivedCredit: PA
Two women in red outfits walking at a horse race.
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Two pals matched in red and black as day one of racing kicked off todayCredit: PA
Two men in patterned suits at a racecourse.
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Two revellers opted for bold suits that were sure to stand out at the Gloucestershire racecourseCredit: PA

Cheltenham dress code

For more than 200 years, punters have been instructed to wear traditional formal dress, with elaborate get-ups a common sight at racetracks like Cheltenham.

However, in 2023, The Jockey Club, which runs 15 racecourses including Cheltenham, relaxed the rules and changed the policy to make racing more "accessible and inclusive".

The dress code for Cheltenham Festival is now whatever makes people feel "comfortable and confident", the Jockey Club has said.

The previous dress code advised men to wear suits and women to wear cocktail dresses.

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Now, spectators will be allowed to wear whatever they like at the event, including jeans, trainers and even tracksuits.

However, offensive fancy dress, offensive clothing of any kind and replica sports shirts are still banned.

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While spectators won't be discouraged from dressing smartly if they want to, they will no longer be restricted from certain enclosures based on what they're wearing.

The Jockey Club has said the old dress code had been "rather outdated in the 21st Century", and wants spectators to be comfortable in the changeable British weather.

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